Can The Times Open a Movie?
Published: Aug 03, 2009
If you’ve been reading the New York Times recently, you may have noticed unprecedented editorial coverage of Nora Ephron’s movie, ‘Julie & Julia’, which opens this Friday. Now Nikki Finke has published an eye-opening scorecard of the coverage. The curious among you may want to check back next Monday for the weekend box office gross, which might tell us something about the effectiveness of the paper’s cheerleading.