Birthday ‘Girls’ — One to Have, One to Give
Published: Apr 04, 2011
Girls Like Us: Carole King, Joni Mitchell, Carly Simon — and the Journey of a Generation celebrates its third birthday this week, and Sheila Weller’s page-turner has just passed its 110,000 retail sales mark. Ms. Weller is celebrating with a 2-for-1 offer: “Buy it on Amazon, then ‘Message’ me on Facebook with your receipt and your name/address, and I’ll send you a second copy, signed.” My first thought: how nice to come upon a savvy marketing idea in the mostly unimaginative book biz. My second thought was better, and all about you: what a smart, easy gift for birthdays, graduations and "just because."